In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm. Consumers are scrolling and tapping while they’re out, from the comfort of their sofas and even in bath tubs.

When it comes to differing shopping habits, if we were to compare the browsing experience of someone relaxing at home in front of the TV, to someone sneakily shopping during an office meeting, the two would be very different. These changes in consumer contexts make customer moods a lot harder to map and predict, ultimately making it harder to ensure customers are walking away with a positive experience. It’s vital that brands understand how different settings impact purchase decisions, and how the freedom to browse anywhere, at any time, can alter consumers’ behavior.

Working alongside Oracle Marketing Cloud, Clicktale developed a report titled ‘The consumer in context’ which outlines how changes to the setting impact consumer behavior as they browse and shop. For instance, it explores how quickly they want to get to the checkout, how much they put in their basket or what they’re willing to spend depending on their shopping context and device. 

The report found that boredom encourages 59% of people to shop and 27%  of consumers find shopping online just as stressful as going in store. Additionally, 47% of consumers were found to shop to distract them from the fact that they’re hungry.

Brands must look beyond the numbers and start to think of customers as individuals with a wide variety of buying mindsets and moods. By measuring increasingly subtle behaviors such as clicks, hovers and scrolls, they can develop a more nuanced view of their customers.

Oracle Marketing Cloud and Clicktale’s report examines how brands can address the changes in consumer shopping habits, and turn these into actionable insights. Find out: 

  • Why an omnichannel approach is crucial to provide a seamless experience
  • How shopping on smartphones fundamentally alters purchasing decisions
  • What impact emotions and environment have on consumer decisions 

Download ‘The consumer in contextreport and start providing a first-class experience to engage customers across all your digital platforms.

The consumer in context: Understanding mindsets in any setting

In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm. Consumers are scrolling and tapping while they’re out, from the comfort of their sofas and even in bath tubs.

When it comes to differing shopping habits, if we were to compare the browsing experience of someone relaxing at home in front of the TV, to someone sneakily shopping during an office meeting, the two would be very different. These changes in consumer contexts make customer moods a lot harder to map and predict, ultimately making it harder to ensure customers are walking away with a positive experience. It’s vital that brands understand how different settings impact purchase decisions, and how the freedom to browse anywhere, at any time, can alter consumers’ behavior.

Working alongside Oracle Marketing Cloud, Clicktale developed a report titled ‘The consumer in context’ which outlines how changes to the setting impact consumer behavior as they browse and shop. For instance, it explores how quickly they want to get to the checkout, how much they put in their basket or what they’re willing to spend depending on their shopping context and device. 

The report found that boredom encourages 59% of people to shop and 27%  of consumers find shopping online just as stressful as going in store. Additionally, 47% of consumers were found to shop to distract them from the fact that they’re hungry.

Brands must look beyond the numbers and start to think of customers as individuals with a wide variety of buying mindsets and moods. By measuring increasingly subtle behaviors such as clicks, hovers and scrolls, they can develop a more nuanced view of their customers.

Oracle Marketing Cloud and Clicktale’s report examines how brands can address the changes in consumer shopping habits, and turn these into actionable insights. Find out: 

  • Why an omnichannel approach is crucial to provide a seamless experience
  • How shopping on smartphones fundamentally alters purchasing decisions
  • What impact emotions and environment have on consumer decisions 

Download ‘The consumer in contextreport and start providing a first-class experience to engage customers across all your digital platforms.